On Place


In our recent Dialogue, On Place & the Future of Urban Living, we brought urban designers, artists, and planners together at Oakland’s 16th Street Station. Our conversation centered around the juxtaposition of Place vs. Space, in a building that was once the hub of community, providing transportation and a place of gathering. Now, the station remains underutilized in the wake of the Lomo-Prieta earthquake.

Our leading question of the night’s Dialogue was, “Where do you feel most alive?” With answers ranging from beaches and nature to foreign countries and adjacency to loved ones, the answers demonstrated that we all experience the nuances of place and space in different ways. Each guest brought perspectives from their own work and experience of placemaking in the 21st Century.

Continuing with our series of reflections from Dialogue guests, Architectural and Urban Designer, Eleanor Pries shares additional thoughts on what Place and Space bring up for her in her work.





Golden Gate from Lands End, San Francisco -- Credit: Frank R. Tindell

Golden Gate from Lands End, San Francisco -- Credit: Frank R. Tindell

At the recent Dialogue: On Place & the Future of Urban Living, Rimma asked: “Is there personal meaning for you when you think of ‘place’ vs. ‘space’? What shapes your experience of each?”

As someone interested in philosophy and phenomenology -- a follower, though casual, of Merleau-Ponty and the “primacy of perception”[1] -- I would answer: my experience of place is related to, if not based entirely upon, the senses: sights, sounds, feels, smells, and dare I say tastes. Sensory experience. Or that slippery word, atmosphere.

Take San Francisco’s Golden Gate. It is filled with perceivable and contrasting phenomena, the heavy briny air, strong wind, brilliant sunlight, thick spilling fog, tiny winged boats eclipsed by hulking container ships that glide incongruously. It is an experience framed by the Bridge -- massive piers from below, and from afar that slim slip of International Orange that arcs from the cliffs and just floats across. It is robust and invigorating, piqued with a measure of mystery. And is yet somehow still quite benign. This overall benignity is supported by the accepted story of the area, a narrative crafted around optimistic real estate expansion, bold industry magnates, gems of civil engineering, civic-minded recreational facilities, art museums, and tourist destinations with their rugged beauty, iconic bridge views and cypress groves.

As part of a design endeavor, I recently collected more wide-ranging information on the Golden Gate, and more perspective. This information is less about the Bridge and more on the structure, systems, and flows of the strait itself. [2] It shows another, more complex, side — a precarious, changing, and wild past and present of sharks and shipwrecks, suicides and sandwaves. The Golden Gate is more sublime than its arcadian image. This is not about fear; it is about complexity and maybe about the role of information in experiential empathy. 

Information does not wholly transform personal sensory perception and experience. But it can re-situate it along a spectrum of other, or collective, experiences.

A set of terms create a new sketch:

artillery - batteries - bunkers - cemeteries - currents - faults - forts - great white sharks - gunblocks - lighthouses - mines - missiles - mutinies - paleochannel - poachers - radioactive waste - railroad - rescue - riptides - robberies - rookeries - rum-running - sea lions - shipwrecks


(cemeteries) An estimated 18,000 San Franciscans were interred at Golden Gate Cemetery (now Lincoln Park and Land’s End), some of whom may never have accompanied their headstones in the mass relocation to Colma.

(poachers) Opportunistic scavengers once scoured the rocky cliffs of the Golden Gate and even the Farallon Islands by hand to poach prized seabird eggs (auklets, cormorants, guillemots, murres, oystercatchers, puffins, and storm-petrels), carting millions of these delicate and speckled orbs back to the City.

(sandwaves) 300 feet below the surface, the floor of the strait is still sculpted by ocean swell that has brought hundreds of “sandwaves” (300’ long and 70’ tall”) up to the mouth of the Gate.

(shipping) 8000-9000 container ships pass through the Gate annually.

(shipwrecks) The Gate is an underwater nautical “graveyard” of 19th century ships.

The Gate is a paragon of beauty and a harbor of engineering marvels. The bridge is the essential, narrow lynchpin connecting the Pacific Ocean to the San Francisco Bay, its thousands of acres of estuary with all of its ecology and economy. It is a confluence and epicenter of perpetual forces and isolated movement — from atmospheric to geological, from natural to industrial, from the banal to the life event. It is also a tomb, literally and figuratively.

Add fault lines, prohibition rum-running, postwar radioactive waste disposal, great white sharks and fog to its arcadian image and the Golden Gate is re-situated as a sublime place and space. For some tragic and formidable. At a minimum, messier.

In my own work — and especially within San Francisco’s contested spaces — the complexity of additional and contradictory information cultivates inclusion and erodes hardened individual stances. I imagine experiential empathy as a kind of sixth sense. Fueled by information, it both expands and bounds a range of collective experience, revealing the atmosphere, the complexity, of San Francisco.



[1] French existentialist Maurice Merleau-Ponty wrote The Phenomenology of Perception in 1945.

[2] Common knowledge tells us that architects are interested in the visible and material. But since our task is to create new spatial experiences, we find design inspiration in many forms. There is among us a profound obsession with forces and systems — invisible or hidden or ephemeral. Systems with an inherent and describable logic can support concepts, or methods of ordering space, or inspire atmospheres.

Interview: IN DIALOGUE // Kevin Kelly


Kevin Kelly, founding Executive Editor of Wired Magazine joins us in a dialogue on the evolution of technology, the future of Artificial Intelligence, and his new book, The Inevitable.

His lifetime of world travel, publishing travel books, and being a key player in the early days of the Internet, provide us with a forward-thinking perspective on the momentum of technology, yet keeps us highly aware of the importance of staying present to really be able to ‘see.’



Photo credit: Christopher Michel

Photo credit: Christopher Michel


Rimma Boshernitsan: How did you grow up?

Kevin Kelly: I was born in Pennsylvania and graduated high school in New Jersey. My father worked in systems analysis for Time magazine, which piqued my interest in cybernetics. 

I dropped out of college after my first year, and spent about nine years backpacking all over Asia with a friend from high school. The experience of travel was my Bachelor's, Master’s, and my Ph.D. degrees. 

When I came back in 1979, I lived in Georgia and began writing a monthly travel column for New Age Journal and launched several other publications about travel, because no one was doing that at the time. After that, I had this urge to see my brothers and sisters who were living all over the country, and I decided to venture out west and see them along the way. I spent three months riding 5,000 miles around the country. In 1984, I moved to California to co-edit Co-Evolution Quarterly, published by Whole Earth Catalog, which was owned by the non-profit, Point Foundation, and founded by Stewart Brand (the magazine then changed its name to Whole Earth Review). By 1992, I was hired as the co-founding Executive Editor of Wired Magazine.

RB: In your book, you talk about, ‘Protopia,’ or the state of ‘Becoming.’ How would you say your travels have influenced your own process of ‘Becoming’? 

KK: I didn’t set out with any particular agenda in my travels other than to go somewhere that sounded very different from where I grew up. The motivation, in the beginning, was simply to transfer to a different place. When I got there, I was confronted with a level of ‘otherness’ that I was not expecting nor prepared for. Dealing with a type of process, which later on became a habit, proved to be useful, because among the things you get when you travel somewhere, you get to look back at your own home and see it from a difference perspective. This proved pretty formative when technology came along—also a different country, and a different culture—so that I could look at it with new eyes, allowing me to internalize and assess on a new level. 

One of the first articles I wrote was for New Age Journal on travel, about this ‘Online World,’ as if it was a new country, seeing it through a traveler’s eye, and these happenings as a cultural phenomenon. That’s where Wired stemmed from—it wasn’t a magazine about technology, but a magazine about the culture of technology. That came, in many ways, from my time on the road, and it was one major aspect of being able to put on a perspective and use otherness as a way of thinking.

RB: How did you come to the realization that you’d be considered a futurist, and be able to step back and look at societal trends and their impact on the trajectory of tech?

KK: I wouldn’t really refer to myself as a futurist. Most of what I think can be done is describing the present without any blinders. Part of what I am trying to do is to remove some of those assumptions and counter those expectations to see technology as what it is right now. That’s what people might call ‘unlearning’ or ‘unseeing.’

Sometimes it’s more valuable not to know something. That kind of Zen beginner's mind, where you are trying to see what you’ve been immersed in for 20-30 years as brand new. That often is a good starting point of where we can begin to extrapolate, and is why I find the edges of things to be more revealing. Once the awareness is there, it’s easy to remove those assumptions and to get a better glimpse of natural tendencies. That hunt for what I call “naked technology...” technology that is not cloaked in assumptions in what the designers or companies had for it. Getting to that image is often half the battle in thinking about the future. 

RB: You mentioned reading a lot of history. Does that help you see the flow, the opportunity for confluence and convergence?

KK: I would also say that you get to see the momentum of where things have been going. You see a trajectory. It’s like a battleship—even if it’s running—if you change course slightly, it’s still going to continue along that same path to some extent. 

General rule: if you can’t tell how long something is going to go, all things being equal, you can usually assume that you are statistically and probabilistically in the middle. There is a principle that you’re likely to be in the middle of something if you don’t know how long it is going to last. We did this at the Long Now Foundation—statistically the universe is 10,000 years old and so probabilistically, we are in the middle, and it will last another 10,000 years. 

For example, Neuronets, the software algorithm for the current AI has been around for about fifty years, and I would say there are about another 50 years in it. That could be wrong, but probabilistically that is likely to be true. 

RB: How were you involved in the early stages of the Internet?

KK: I first logged on in the early ‘80s. At that point, it wasn’t the internet that was available to the public, but these online worlds called bulletin boards. It was restricted to those who had some facility with programming, the arcane typing of code to get in and a lot of familiarity with network technology just to hook up a modem. Bulletin boards were servers run by individuals. A modem was needed to connect to a phone. You would dial in directly to someone’s server, individually, and if there were too many people occupying the ports available, you couldn’t get in. We passed these bulletin board numbers around as a good place to visit. It was like a bar or a coffeehouse, or cafe, where you would go for connection.

There were a couple experimental online systems that would have many people dial in with many things going on at the same time. It was like a city, where there were multiple conversations going on in multiple threads. I got invited by a friend to get on to one of these early experimental systems, and it was very clear from the very first day, that something important was happening. The way in which virtual relationships and communities were being born there were real communities in a virtual place.

An entrepreneur named Larry Brilliant was working with the Seva Foundation to cure blindness in India. He became interested in telecommunications and wanted to set up something that would allow his organization all around the world to communicate cheaply and exchange information. We set up several experimental systems, bigger than bulletin boards, called The WELL. It was kind of like the early days of America Online—these were closed systems—and you could only email other people on the system.

We were inventing virtual systems where you could start a conversation on a wide open, blank slate and form things. I was involved in engineering how we were going to form this and what it would look like. 

As part of the team at Whole Earth Review, we were not allowed to be connected to the internet, which was a curious thing. I tried to get us connected for many years, because at that time, the internet had very strict rules around commercial activity. They saw this as a pure, noncommercial area and were policing that. We were run by a nonprofit and allowing anyone to pay $8 a month to be in this world, and they were afraid of that. Eventually, we engineered a little hack and had them sign a meaningless disclosure to agree not to use this for commercial purposes. Then, The WELL was connected to the internet, and we became the first public access to the internet. When you got on The WELL, you got an address and you could send an email to anyone else on the internet. That was a first—the public ramp onto the super highway.

RB: In your recent book, you mention that the twelve inevitable actions are rooted in the nature of technology and not in the nature of society. What role does human connection play in an increasingly technological space of business?

The way individuals respond to technology is in the way that they are trying to optimize it in their life. The beauty, to me, is that there are seven billion answers to that question. We are trying to create things and remain the created.

KK: The more powerful a technology is, the more likely it will be abused. There is an inherent, erasable, and inevitable paradox of conflict within technology due to the fact that we are the masters of technology and slaves to it. We are the creators and the created, we have full control over how we utilize technology, and how it utilizes us. We are trying to navigate our personal relationships with technology. It is baked into the nature of our own curated humanity. We shape our tools, our tools shape us, and we are the tool.

We tend to use technology like we tend to a garden—there are things we weed out and there are things we choose to select. We are conscious of the way they interact with each other. We can imagine that we are gardening the technology of our lives. 

There are several religious cultures that are balancing technology and their worlds in a smart way: the Amish, the Hasidic Jews, and the Jain in India. All three are very deliberate in their use of technology and are able to focus the connection to their lifestyles and the optimization of technology in a good way. I think it’s important to be open to the realm of possibility that there are people that show us that there are different answers to this, that being a minimalist with technology is an option.

RB: How do you see the role of nature affect the way in which we experience our lives in cities?

KK: The truth is, nature in the wild, every single acre of it, has been already affected by humans. We will continue to affect it, bring it together with the digital and technological realm. We are domesticating nature. The wildness of it has long been transformed into something that we will have more of a hand in. We will use it to make it serve us and the other species. The relationship of technology to nature is to not harm it further, and is to make it more compatible with our own civilization. I see technology as derived from evolution. It’s not antagonistic to life in general, it’s inherently compatible. 

To that end, urbanization and concentrating people into cities is something we can do to benefit nature. Cities are the most complex technologies that you make. We will continue to improve them, make them better, and move more people into them. 

What we get in cities are opportunities and possibilities. The density of cities is one of the best things that can happen for us. More technology and more people together, means more choices. It isn’t the bright lights, but the choice that attracts people to the urban environment.

RB: AI has made significant progress over time—what do you see as the role of AI in the future?

KK: One of AI’s major roles in the next 20-30 years will be to be a probe to understand what our own brains do, not by opening them up, but by trying to model them and replicate them. This is what I call the third way of knowledge. 

There’s the ‘humanities’, which figure out how things are, by looking at human expression, going inside themselves, and doing what artists do. Then there’s the ‘scientists’, the second way, who run experiments and probe by trial and error. Then there’s the third, the ‘nervous’, the technologists. In the ‘nerve way’, you investigate something by trying to make something new. Which means, the way you investigate intelligence is not to probe it or not think about it, but to try to actually make artificial intelligence.

The way to study AI is not to probe it, but to try to make artificial intelligence. You study reality by creating a virtual reality. In the same way, you study democracy by creating a virtual democracy. The way in which you try and probe the basis of this state of being is through making something so that you learn by making, and that is what AI is. This is actually the Third Culture, the third way of knowing, the way in which we render the human condition is by making things.

RB: What are you most excited to explore moving forward? What new projects are coming for you?

KK: Well, as I mentioned above, I enjoy reading history. I enjoy correlating the findings, the directions, and seeing the flow. 

I’m particularly fascinated with the idea of a “World Government.” I think we have not just global climate issues, but immigration issues. These are planetary skills we need to have. This is an idea that nobody on the right likes, nobody on the left likes, but I think is a good idea. I have no idea how that is possible.

What interests me is, how do you even have a representative democracy for 8 billion people? What are the mechanics of that? Is that even conceivable? How would that possibly work? So I have no idea how to do it, other than I think we do need it. It would be really helpful in tackling some of the biggest problems we have. 

I’m also excited about my recently published book, The Inevitable. It’s about the deep trends in the next 20 years that will shape your life. I suggest we embrace these changes, including ubiquitous tracking, accessible artificial intelligence, constant sharing, getting paid to watch ads, VR in your home, etc. I am very excited by the book; I’ve been told it is my most readable work yet. 

RB: Is there a philosopher or a thinker that has impacted your work the most? 

KK: Stewart Brand is someone who is a long-time friend and someone I look up to immensely. He is an enlightened person—he enables people to see in a different way. We’ve been working together over the past 30+ years on the Whole Earth Catalogue, The WELL, The Long Now Foundation, and I’m still so impressed by him and his thinking.

He’s doing some amazing things in the realm of wildlife conservation and the Genetic Rescue Mission: some of the most radical ideas that will enable us to bring back species that have been extinct, to regenerate a species like the woolly mammoth, which will generate ecosystem changes capable of altering adverse climate change on a global scale. It’s fascinating what they are working on. 




Veronika Georgieva and Stephen J Shanabrook join us in our new series ‘Five Questions With…’, a short-form dialogue created to spark curiosity and connection in bite-size form.

From colorful childhood memories of the former Soviet Union, to the new concept of “useful usefulness,” Veronika and Stephen—collaborators and partners in practice—tell us about their backgrounds and inspiration around their work...



Photo credit: Veronika & Stephen

Photo credit: Veronika & Stephen

Tell us a little bit about your background(s) and where you grew up?

VG: I was born in and grew up in Moscow, Russia. I had a wonderful “pioneer” childhood, known all-too-well to the children of the former Soviet Union. I sharpened my skills dismantling Kalashnikov weapons in 30 seconds in school and during my later years, graduated from Moscow Architectural University—one of the most liberal colleges in the country.

Meanwhile, Stephen, the son of an obstetrician and the town coroner, spent his childhood working at a chocolate factory and building robots in the basement of his house in rural Ohio. He received a BFA from Syracuse University and studied in Florence, Italy. He has participated in residencies at Skowhegan School of Painting and Sculpture and De Atelier in The Netherlands.

What turns you on creatively, spiritually, and/or emotionally?

SJS: I walk. I like to walk a lot, and from moving and seeing, I get inspired.

VG: I love the sea and forest and hiking, but it never inspires me. My mind is fully at rest when I’m in nature. However, what does inspire me, is any form of communication / connection with people, personally or through their art: books, sculptures, paintings, movies.

What was the impetus for you to start your artistic practice and how did you decide to do it together?

SJS: I wanted to contribute and communicate, but in a way that was “useless”—a sort of useful uselessness. I don’t try to make sense of what I do, organize it, or give meaning to it. It’s like my diary, but in a sculptural way. I call it “emotional conceptualism.” And with Veronika, as life partners, over time, it became apparent that our mutual attraction to the combination of destruction and beauty was something we share on many levels.

Who are you most inspired by (together and individually)?

SJS: The Arte Povera artists’ methods and process in how an endless amount of material can be adapted into an artwork, had a big influence on me.

VG:  I am inspired by people who have a strong sense of “being alive.” Those who constantly work on “being alive” like Henry Miller, Bukowski, Tolstoy, Brodsky, and Anna Akhmatova. Not necessarily optimistically alive, but who are sincerely trying to get to the core of themselves, to the core of who they and we are—turning the sufferings into the tool for search. Rilke, Rothko, Proust…

I refuse to be part of modern day’s strong competition in search of success, where artists are demanding to be understood and are willing to kill you with their bigger-than-life description of concepts and explanations. The more it’s unclear to you, the more you are trying to explain your ideas to others. The truth is simple, that’s maybe why we call it artWORK—one’s artwork either works or it doesn’t. By itself. Without you. Get to the core of yourself, work on yourself. The others will follow. Or not. Why does it matter so much anyway?

How would you want to be remembered?

SJS: As I am.

VG: As a piece of cake. A Russian one, not the horrible American sponge one.


Interview: IN DIALOGUE // Spencer Bailey & Trent Davis Bailey


Earlier this month while on a trip to NYC, we had the pleasure of sitting down with brothers, Trent & Spencer Bailey. Trent is a San Francisco-based artist and photographer & Spencer is the editor-in-chief of Surface Magazine.

Below in our candid dialogue, we discuss their connection to one another, their photo/interview subjects, and the evolution of their individual work.


Artist & Photographer, Trent Davis Bailey & Surface Magazine’s, Spencer Bailey

Trent Davis Bailey & Spencer Bailey in NYC -- Photo Credit: Jonno Rattman

Trent Davis Bailey & Spencer Bailey in NYC -- Photo Credit: Jonno Rattman


Trent: I think a lot of the creativity that Spencer and I have started when we were really young. Because we grew up in a single-parent household, we didn't have someone supervising us all the time. We would bang on things, we would draw on things, we would make our mark all over the house. Our dad would eventually find our creations and get a little upset, but he never reprimanded us for expressing ourselves.

I remember a specific moment when we moved out of our childhood home. Our dad moved all of his file cabinets in his office revealing that he had placed them in front of these crayon drawings we had made probably 10 years earlier. We obviously didn't remember the drawings were there, and our dad had probably forgotten about them at that point, too. I think that impulse has always been there.

RB: To create?

Trent: Yeah. That impulse to create, to express ourselves, whether it's with a crayon or a camera or a pencil.

RB: Would you say you had similar experiences growing up?

Trent: As twins, we shared a lot of our childhood together. We were often conjointly referred to as Spencer and Trent or Trent and Spencer.

Spencer: Our dad called us the ”Gruesome Twosome” or “The Terrible Two.”

We made a lot more trouble when we were younger. There was always this want to be seen as twins, but also as individuals. We were really only able to do that when we turned 13 and convinced our dad that it would be a good idea for us to go to boarding school.

RB: Did you attend the same one?

Trent: We left Denver and headed all the way to two small towns in Connecticut to attend different schools. Our dad wasn’t shipping us off to boarding school; we both really wanted to go.

Because of that experience, I had unique access to a darkroom as a teenager. All of these things came out of a bit of luck and a mutual desire to seek out these opportunities. That's what we've constantly had to do in our lives: find ways to pursue our own interests. It also helps that our dad has always encouraged us to forge our own path.

RB: What prompted your focus on photography versus painting, or another medium?

Trent: I'm interested in how a photographic image can render something real, yet become something completely different. This notion relates with photography that dives into the human imagination. However, there are so many different options with whatever tool you're using. I find it exciting to be working in a medium where the technology is shifting, and as a result, my relationship with photography is shifting.

As an artist, I question how am I contributing to the lineage of photographers who have come before me, as well as the artists who have come before me. It's about innovation and figuring out new ways of using [the medium], or putting together a picture. It's a tall order sometimes, because there is so much history, but it's good to give yourself those challenges.

RB: Spencer, how did you come to be interested in journalism?

Spencer: It really happened in high school studying fiction and poetry, and then in college, realizing I was never going to make a living writing fiction or poetry, and that I needed an outlet. I eventually ended up working at my college's alumni magazine, Dickinson Magazine. It was there that I got to work with an editor, Sherri Kimmel, who really showed me the ropes. I also had a few professors who made me realize I wasn’t that good of a writer and had to push myself to become that much better. I was able to learn the craft of writing a story.

After college, I went on a trip around the world with Trent for two months, and then arrived in New York City to find a job in media. The day after I signed the lease on my first apartment, Lehman Brothers collapsed.

RB: Did you have a job yet?

Spencer: No, but I had experience. I had previously interned at Harper Collins Publishers, spent a lot of time working for the alumni magazine, worked at a music-news website in London and also at a literary agency in New York. I felt like I had built up a decent resume. Still, I was a 22-year old kid in New York without a job and entering the worst recession in decades.

After a couple weeks in the city, I landed a position at this arty, highbrow magazine called TAR, which was a good experience in learning the dos and don'ts. I eventually finagled my way into an internship at Esquire, which trained me for a big office environment. During that time, I got into Columbia Journalism School and thought that that would be a great way to ride out the recession as well as get the bootstrap-reporting chops I lacked as an English major. During my spring semester, I got an internship with Vanity Fair, which opened the door to a lot of opportunities. My mentor there, Jon Kelly, was hugely influential and hired me as a freelancer when he went on to work at Bloomberg Businessweek and The New York Times Magazine. Another boss of mine there, Claire Howorth, helped get me my first full-time job, at The Daily Beast.

RB: Did you have any other mentors in the industry?

Spencer: My biggest mentor has been Kate White, the former editor-in-chief of Cosmopolitan. While a junior at Dickinson, I came into her office’s conference room on a trip sponsored by the college’s career center. It was just 15 people, 13 of whom were women. I stood out in that room. She and I ended up having this great connection, and I just kept in touch. Coincidentally, her son, then a student at Dickinson, was in my fraternity, and my dad happened to be a freshman at Union College in the ’70s when she was a senior. She continues to give me great advice. Meeting her was such a fortuitous thing. I've never had aspirations of working at Cosmo, but our passion for magazines and big ideas was shared and it continues to be.

RB: What's your favorite part of being in this business?

Spencer: The collaboration, getting to meet all the different people, whether it's who you're interviewing or who you’re working with. There are so many incredibly smart, passionate people in this industry and specifically at Surface. Journalism and editing is a passion, not just a job—it's something you live and breathe.

Trent: I remember when I first moved to New York. Spencer and I moved in together into an apartment in Brooklyn. He had just started working at Surface. Every Sunday he would be reading Paul Goldberger. I don't know which book it was, but obviously it was about architecture. I kept questioning him, saying, "Spencer, don't you do that all week long? Aren't you tired of reading and writing about architecture?" And he's like, "No, I can't get enough of this stuff."

Spencer: I could name five architects when I started at the magazine. I discovered design through journalism, through Surface. I happened to really love the name of the magazine. I thought Surface was an incredibly smart name for a publication because the word itself can be played with on a lot of different levels. There's the metaphorical level, where you can say that you're “going beyond the surface.” There's also the idea of the literal surface, and everything that we cover, whether it's a painting, a building, a car, a piece of technology, it's almost all a hard surface. We're starting to cover some software, but everything has its own surface, it's own sort of layer. The word itself, I nerded out on, and that became the reason I ultimately wanted to work at the magazine.

RB: It sounds like they wanted you for your fresh perspective, and you weren't in the design world at the time, so your ability to ‘see’ was totally different, fresh.

Spencer: I think being trained as a journalist does that. You put your radars up and you just want to find out about the story, and oftentimes that means the human side of the story: Why should our dad in Denver care about this? Why should anyone care about it?

Over the next 20 years, you're going to see design become a huge word in our culture. Already, we’re increasingly thinking as a society about how we interact with the street, how cities are built, and how our lives are led by design, whether it's landscape architecture, building architecture, computer architecture—it's all design.

RB: It sounds like part of the reason that you're in journalism is because you like to understand people and how they think. What's been the most effective way for you to connect with your interviewees?

Spencer: It's always doing your research. You learn everything you possibly can about the person before you meet them, and come in and ask them a question that you couldn't have answered from what was already written or on the Internet.

RB: Say you're interviewing someone high-profile you’ve followed for years and now you got to meet, and they're difficult? How do you get them to open up?

Spencer: You start with a question that they've never been asked before and you usually find that question out by reading and reading and reading to the point that your eyes might want to fall out.

I've interviewed some people who haven't been super easy, but the second you get that first question out showing that you've done your homework, whether it's referencing something specific about their work or their life, or something that is so clearly a part of who they are, it all of a sudden becomes easy and they open up. Tone and demeanor is a huge thing.

RB: Surface is a platform that serves multiple industries: art, fashion, architecture, design. Which of those is your favorite, would you say?

Spencer: Architecture. It’s what I gravitated to the most when I started here six years ago. I wasn't into fashion back then. I was really interested in art and business, and where art and commerce collide. To me, that was the most ripe area for tension, which means the most ripe area for storytelling. If you could capture that, the creative side of what art is and the business side in a way that seems real, and isn't just PR fluff, then you can serve the reader, you can serve adding to a greater conversation, which, in turn, can shift culture.

RB: That's where your Design Dialogues talks come in too, right?

Spencer: Yeah, those have been great. We've done 27 of them so far (the 28th is on May 31, with Robert A.M. Stern and Larry Silverstein). We launched the talk series three years ago. It's been really interesting to see it grow. Basically, the whole concept is you take two different speakers, sit with them, and moderate a conversation, letting them riff off of each other.

RB: Moderating is really difficult to do well, for some people.

Spencer: It's a challenge, but it's an exciting challenge, and it's one that, when you get the right chemistry and people together, it can be really exciting to see what transpires on stage.

Part of what is different about events, as opposed to creating a physical magazine, is that it brings people together in a real, physical, tangible way. It's not just about bringing people together on a stage, it's about bringing people together in the audience. All of the sudden you have a real sense of community.

RB: What about you, Trent? What brought you to photography and how you work now?

Trent: The first time I ever became interested in photography, I was the subject. My older brother had been assigned by his high school art teacher to make pictures that included a rope, and so his response was to tie me — then 12 years old — to the old cottonwood in our family's backyard.

I loved that experience. Photography gave us an excuse to enter this imaginative space. I still strive for that when I'm making pictures today—with or without people.

RB: Is there something particular that you do with your subjects [to get them to open up], when you have people as subjects?

Trent: Every picture I make is different, so there's not a formula that I follow. That's part of what I like about photography. For me, it's constantly changing. It's how I feel about a situation, how I feel with the camera in that moment. It's very rare that I have an idea and then I go out and find exactly what it is that I'm looking for. Actually, that never happens. I'm much more drawn to photography that is less calculated.

Obviously, if every person with a camera or every artist had that ambition to just say, "Oh, I'm going to go out into the world and see what I find," it wouldn't actually be all that interesting, so you have to give yourself some constraints. It's not that different than putting together a magazine [looking at Spencer]—you have to choose constraints, too.

For me, those constraints have been geographic as well as the types of pictures that I make, and then understanding how those pictures work side-by-side. I’m interested in how photographs can work in tandem with each other to say something bigger.

RB: Is there a body of work that stands out for you, as your most favorite, for a particular reason, or was impactful to create?

Trent: I've been working on this series The North Fork for the past four years. It's been extremely impactful ... Every time I make a trip to that valley to make new pictures I learn something new about what I'm doing there. I first started the project when I was the studio assistant for photographers Alex Webb and Rebecca Norris Webb. They taught me that first you make photographs, and then later on the photographs tell you what you're doing. I think that that's a really refreshing way to work—letting the work guide you.

RB: Do you find that similar in your work, in any way?

Spencer: Not necessarily. I have two very different jobs. One as an editor and the other is as a journalist. They can work in tandem, but they're also very different. Interestingly, I learned from a really great editor who taught me a similar sort of thinking, at least when it comes to slowing down, and how that can be applied to the written word.

The summer of 2009, before I started at Columbia, I took this 12-week long workshop with Gordon Lish, who had been a fiction editor at Esquire in the ‘70s and after that a book editor at Knopf. He was most famously Raymond Carver’s editor, but also worked with writers like Barry Hannah and Don DeLillo. Every class started at 5 p.m. on Monday night and was supposed to end at 11, but sometimes ran until midnight or 1 in the morning. We began the class with probably 35 students at the beginning of the summer, and at the end of the summer there were around 20. It was everyone from a neuroscientist, to a New Yorker fact-checker, to Columbia MFA grads, The whole concept of the class was basically to learn how to write a story, period. What this class did was basically strip everything down to the barest essential, which was a sentence. Really, a word, actually, and then a sentence, and then you had to build everything from that first word. The idea was that by the 12th class, we would be able to have a full story. Very few people made it to a full story. For some, it was really humiliating.

RB: Did you have a full story?

Spencer: I made it to two and a half pages.It was more than a sentence, but I never finished the story. I was inspired by Lish, but also sort of terrified of him.

RB: Maybe that's a good thing.

Spencer: What it taught me, really, was the power of language, thinking of words not so much as a poet but really on a base level, making sure everything you put out there counts. That's how I approach the magazine, asking "Why now?" and "So what?" Those two questions all the time, which is Journalism School 101. Then also on a microscopic level, down to the sentence, down to thinking about words, which becomes a little more challenging. I still think it is that mentality of, "Why should I be putting this in the world? What does this contribute? Does this add anything?"

I think there's a little bit of that parallel between what Trent's doing and what I'm doing in the sense that we both really care about not putting more junk in the world. Nobody needs more french-fry content. A couple years ago, I wrote an editor's letter about the notion of “Slow Design,” similar to the idea of Slow Food.

Why I got really passionate about Slow Design is, you think about Slow Food as a movement, and yes, it's a complicated movement that's become a billion-dollar industry and has a lot of issues, but there's a lot of good about it too. A lot of the good has to do with the fact that it's promoting a healthier, more balanced lifestyle and not just thinking about the food we eat but where it comes from. I think about that in the context of media and in the context of design. Not about the content that you read, but where it comes from, how it's made. When you think about how things are made, all of a sudden you begin thinking about the world in a much different way. How is that skyscraper made, how long is it going to stand? You know, how is the magazine made? Should I throw it out or should I keep it? Should I put it on my coffee table or should I put it in the waste bin?

RB: With intention, too.

Trent: Yeah, exactly, it's about having a clear understanding that every act is part of a greater process. If you slow down and think about every single thing you're doing, every mark you’re making, it subsequently makes your work more meaningful.

It has taken years to learn the technical skills that have gotten Spencer and me to where we are, but technical skills only get you so far. It has a lot to do with patience, perseverance, and being willing to fall on your face. It's been helpful that we have had each other. We pick each other back up when we fall. Even when we're apart, we find ways to maintain that level of support.

RB: Is there something that you're curious about right now? Anything particular, it could be work, maybe not work, that you're exploring for yourself? Spencer, do you have any post-Surface plans?

Spencer: No, I'm along for this crazy ride at this company. Six years ago we were doing a totally different magazine.

For me, this is my future. I work day-to-day with the CEO. The company went from being Surface magazine to Surface Media. We have four haloed companies within the umbrella that is Surface Media. One of which is this magazine; our sister magazine, Watch Journal; the Design Dialogues talk series; and then we just launched Surface Studios, a custom-publishing and native-content division, where we'll be able to work directly with brands to produce content for a design-conscious consumer.

Trent: I am curious about taking on some editorial work, but I've really persevered before taking that step to work for a magazine, or to work on a commission basis. I want whoever is hiring me to understand my vision for my work. A commission should not compromise the integrity of one's work.

RB: Is there something specific that you're both seeing from your individual vantage points in your worlds that's influencing the way you view your work? Are there trends, or ideas that have surfaced for you in the past that are influencing the way you are viewing the evolution of Surface, or the evolution of yourself within your medium?

Spencer: I don't tend to like to think in terms of trends, because I like to think in terms of real, tactile ideas. I'm much more interested in the "Why now?" Kind of thinking about things that are very much in the present, not asking, "What's it going to be like in five years?" We're very much capturing the moment as opposed to five years ago or five years from now.

The power of what we're doing, which includes photography in a huge way and specifically portraiture, is that it’s also the storytelling and really getting to the heart of who these people are, what they do, what makes them tick.

I've gotten to interview some really incredibly creative people. One example that just hit me really hard recently was Zaha Hadid, who passed away in March. It was the second time that a subject that I had interviewed had passed away, and it just totally shook me to the bone. I spent only an hour and a half with her three years ago, but that hour and a half was enough to really get this profound experience. I felt that we, as a magazine, were able to showcase her in a way that she hadn't been presented before.

Trent: Spencer is seeking a lot of what I seek in my work. It's as if I go out and ask, "Why now?" before I go and make work. I want it to be relevant now. I want it to be in conversation with what other artists are making right now. Best case scenario, I go out in the world with my camera, and I end up in that imaginative space that’s also creating a dialogue.

RB: Has there been one person that stands out to you, similar to Zaha Hadid for Spencer?

Trent: Yeah, the farmers that I've been spending time with on the Western Slope of Colorado. They create their own worlds on these small farms. They're artists in their own right. We share the fact that we’re all dealing with the problem of form. I hope that as I move forward with each new project, I can be working in a fertile terrain—conceptually, not just literally. I want to be in a place that I can become engrossed in.

I think, more than anything, it's just about following one’s own intuition and that's something Spencer and I have both embraced.


Interview: IN DIALOGUE // Adi Biran & Lihi Gerstner


Over the last few months we've been in conversation about how we go about creating an intentional environment for each of our Dialogues. Transforming a space into a place and the impact it has on the individuals taking part.

This month, we continue our series of interviews with fascinating people we've had the pleasure of meeting -- some are past guests of DIALOGUE, others are currently shaping culture with their work. Whether it's Design, Entrepreneurship, Art, Science, or the like -- each has a point of view on human connection. 

We begin, with two women, architects and founders of Splacer, a company that has set out to revolutionize the way we look at urban innovation through technology.



Adi Biran & Lihi Gerstner

On Space, Place & Urban Innovation


Adi Biran & Lihi Gerstner

Adi Biran & Lihi Gerstner

When we chatted last, you mentioned that you see a difference between the concept of ‘space’ & ‘place’? Can you talk a bit more about what ‘place’ means to you both?

Adi: The name that we chose for our company, Splacer, is the combination of space and place. Space can have many uses - dancing, eating, learning, exhibiting -- yet it depends on the activity and how the space is used that makes it a ‘place’ -- a dance hall, a restaurant, a class, a gallery.

In the history of zoning and Urbanism, spaces were designated in advance based on a strict definition of what will take place within them -- places where people work, sleep, live, and entertain. We advocate that there is a greater mixture of activities that can take place. Even if a space is a living space, once it’s not inhabited by those living there, it can be used for something completely different.

Lihi: Bernard Tschumi who was our Dean at Columbia School of Architecture, advocated that there is no architecture without events, without actions or activity. Architecture is not defined by its “formal” container, but rather by its combinations of spaces, movements, and events.

At DIALOGUE, we create the opportunity for shifts / ideas to take shape. We do this in part by how we think about space/place and conceptually how that space ties back into the topic of conversation. How does connection change when a ‘place' is thoughtfully curated vs. when it’s just a space?

Lihi: I think connections are happening everywhere, and not necessarily in a curated space. However, the space can definitely contribute a lot of what is thoughtfully worked out with the activity that it is being picked for. A meeting can be more productive once chosen to be held in the “right” space. A party can be wonderfully conducted if held in a creative space that is meant to evoke a particular feeling in its’ guests.

We believe that the place that one is in, plays a significant role in the discussion and outcome. There is power in the surroundings to make you feel things or have a certain type of experience.
— Adi Biran

Are there specific ways in which you see the influence of space on humans and human connection?

Adi: When we first started building our company, people asked us what we know about technology and coding. Our answer has always been -- "we can hire out the knowledge of coding, and the knowledge of tech, but what we really know a lot about is desire" -- we try to drive our approach around space and place through the lens that we know. In many ways, it allows us to really think differently about our product.

Are there ways that you hope users of Splacer begin to think differently about space after using the service?

Lihi: For us, it’s not just about booking a place. It’s really about trying to create a community of users and a collection of ideas. This approach and thinking has to do with how we envision the cities of the future. We often wonder -- what if the power of space can be flexible depending on its’ programmatic usage, depending on time, or need?

The future of architecture is one that will allow for greater flexibility. For example, today we take an existing space that is designed for a specific use and enforce other activities within in it, if and when it’s available. If architects understand the power of this option, they can design spaces that are all about shifting and changing for human needs.

You’ve had non-traditional paths to entrepreneurship, meeting in Architecture school in Tel Aviv, getting the idea for Splacer. Have your philosophies around ‘place’, changed or evolved as a result of this journey?

Adi: I always felt that we were entrepreneurs, we always had a vision and we built it. We never worked 9-5 or for others. Entrepreneurship is a character, where you have ideas and you want to make them happen in the world.

What happens in tech and advancing of technology is that we are given more tools. It’s always about tools and perfection and it’s true to every field. Whether it’s tech that allows for what Splacer is doing or 3D printing, which will change the way we know architecture; or whether it’s the technology that allows us analyze space, time, etc. The vision of what we want to achieve as architects remains the same, but we have a different set of tools that we now use and these tools are changing the way that we do things.

There are so many ways to analyze space, time, usage. IoT (Internet of Things), which talks about connectivity, is very much linked to architecture, urbanism and planning. It’s linked to objects in space and time. I really hope that these things will be part of the architectural academy / university and programming that students get to access.

Lihi: One of the living communities we explored as we were thinking about Splacer and our work as architects was the Kibbutz -- not from an agricultural standpoint, but rather from the urban kibbutz standpoint, which in many ways is looking at communal living in cities and exchange of ideas. I think places like WeLive will change the way we view architecture of cities in the future. In it’s formation, the idea of the Kibbutz was about political ideas, education, ideas about the world; however, when I look at WeLive it doesn't come from ideology but rather a need and an economical structure that allows benefits. It’s much less about ideas and much more about how good it will be for me as a person.

It goes back to our individual “desire”, which is a key component to success. We will see more of how design is influencing how people behave and perceive space.